Runkeeper
Boston, Massachusetts, USA
Runkeeper is a mobile application developed by ASICS Digital that helps users track running and other physical activities using GPS, providing metrics such as distance, speed, pace, calories burned, and time. It offers features like guided workouts, training plans, and goal setting.
How We Help
Problem Statement
The problem Runkeeper solves is enabling individuals to easily track, analyze, and improve their fitness activities and promote healthier behaviors.
Core Technology
Smartphone GPS-based fitness tracking, data synchronization with its website, and compatibility with third-party devices like Garmin, Apple Watch, and Fitbit.
Key Differentiators
Early market entry and large user base, focus on 'normals' (runners of all levels), comprehensive tracking and insights, guided workouts and personalized training plans, social and community features, acquisition by ASICS, and multi-sport tracking for nearly 30 activity types.
Target Customers
Individuals on iOS and Android seeking to track their fitness activities, particularly runners of all levels ('normals').
Product Stage
Mature
Company Info
- Business Model
- Freemium
- Founded
- 2008
- Total Funding
- 11,500,000
- Website
- runkeeper.com
Categories
Technologies
MedStartr Index Score
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