The WiTT Group

New York

The WiTT Group is a digital health and fintech startup that provides a patient support platform designed to address non-clinical challenges patients face during treatment, including financial and logistical burdens. The platform enables patients to create personalized support registries—similar to wedding registries—where they can list both financial and in-kind needs. This allows friends, family, and compassionate strangers to contribute directly and transparently, reducing the emotional burden of asking for help. The platform enhances care access, improves treatment adherence, and generates actionable social determinants of health (SDoH) data for healthcare providers. It was founded with a strong social mission, initially focusing on cancer care but expanding to all patient populations.