Caroline Mays

About

Words are like Doberman Pinschers. Or like a really beefy tattooed bicep. They’re happiest when you give them an important, heavy job to do - when they serve a purpose.

And when businesses choose the wrong/lazy/uptight words for the job (which they often do), they have inconsistent or often atrophied online activity on their hands.

This is when I usually enter the picture - I consult with and write for businesses and entrepreneurs. My job is to take a holistic, big-picture approach to their brand and craft language that encapsulates their personality, provides them structure for social media, and conveys a pointed message to their audience. I put the muscle and the bite in their content, qualities necessary for all businesses – even the tranquil yoga studio.

Which, technically, that makes me a “copywriter.” Or maybe a “Content Creator.” But like with many jobs, its title doesn’t do it justice.

My work spans industries from engineering to radio, from travel to healthcare.

With social media, MailChimp, iMovie, Google Analytics, Squarespace, Wordpress, general HTML/CSS knowledge, and STRONG writing/storytelling skills, I’ve done a lot of (positive) damage:

I’ve revived old, long dead newsletter campaigns and increased their growth organically by 10% over the course of a year.

I’ve built Squarespace sites with navigation that best serves my clients’ business model.

I’ve shut off dormant, unused social media accounts and started new ones that act as a blog and an outlet for fresh content that consistently draws traffic to clients’ websites.

Some of these things have happened, and some are currently still happening. The exciting thing, for me, is that I’m always writing fresh content.

You can check out my website – www.switchbladelemonade.com - for testimonials.

I’m always looking for cool, daring people to work with. In the meantime, I’ll bring the Dobermans and keep building creative structure OUTSIDE the proverbial box.