Roberto Abramovich
Marketing and Innovation Expert
Innovation in Action Consulting
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This is MeAbout
Passionate marketer with global experience in inspiring / structuring / managing innovation and solid round marketing experience on a varied of industries such as healthcare, cleaning, food, sports apparel, technology, besides a number of tech startups(mentor/advisor).
I have been working on small and big but global businesses with greater focus on Brazil, Europe, USA and Latam.
Marketing
Consumer communication development; Brand architecture; Campaign planning; Content marketing (digital, social, PR); Media implementation; Consumer & trade events; Merchandising; In store activation; Packaging and product design; Pricing; Market research; Category management.
Innovation
Experience in full spectrum of innovation management from idea management until launch implementation; Management of Innovation portfolios; pipeline development; Insights gathering methodologies; Design thinking; Expert view on process design, tools, templates and governance;
Consulting/Advisory
Best practices implementation; Training; Process redesign; Interim Management; Strategic Marketing; Competitive and market entry analysis, Reporting & planning tools implementation (SAP,Cognos); Insights generation; Startup - Mentoring, coaching, screening & diligence (linked to early stage funding).
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