Diem Pouch

Toronto, Canada

Diem pouch pairs with its smartphone app to help women take their birth control pill effectively. While birth control pill companies will often advertise failure rates as low as 0.3%, the typical user (who may occasionally forget a pill or take their pill a few hours too late) experiences a 30 fold increase in the risk of getting pregnant. It is, therefore, essential to take the birth control pill at the same time every day. Diem will help women do just that. Diem has closed the open loop created by simple phone notifications. The Diem Pouch stores birth control pills and can detect if you have taken one. The pouch emits a soft glow daily to remind you that it's time to take your pill. Should you approach the end of the ideal time window to take your pill, the app will alert you on your phone until it has detected that a pill has been taken. If you still forget, Diem will give you advice on what to do next. Ultimately, Diem gives you the peace of mind that you are effectively taking your birth control pill.