FITS (א.ב. דיל שיווק והטבות בע"מ)

Petah Tikva, Israel

Education & TrainingPediatric CareBehavioral Health CareDigital Therapeutics

FITS is a science-backed company that makes products to accelerate education, career, and personal success through the single most important skill a person can master: sustained attention. The first of our products, Attention Hero, combines proprietary sensory keypad with a gaming app to help children overcome attention problems through motion training. It will be sold online direct to consumer and to professional therapists. Over 7.5 million school-aged children in the U.S. have been diagnosed with attention deficit disorder. By 2020, ADHD is expected to affect 17% of this group, making it a significant cause for concern. Treating ADHD symptoms with medicines like Ritalin can result in sleeping problems, low appetite, and body pains. We believe Attention Hero presents a much more appropriate solution to this problem. Our founder, Dr. Adi Sulkin, Phd in Learning Disabilities, has been an educator for over 45 years and successfully tested his innovative motion-based training through partnerships with several schools. Attention Hero is the most effective, enjoyable, and affordable game for children that improves their attention span through motion training. No drugs, no risk. It’s a fun brain game for kids that treats attention deficits by encouraging players to accurately time finger-tapping with cartoon characters in a video.