FitPrime

Roma, Italy

Fitprime is the Italian fitness marketplace founded in 2016 as an innovative startup, making it easier for over 170,000 people in Italy to stay fit and achieve mental and physical well-being. This goal is also achieved through services such as Fitprime Places, which allows you to train at over 2,000 partner sports centers throughout Italy with a single, no-obligation subscription. Through Fitprime Smart, the online portal with over 1,000 videos on demand and more than 300 live classes per month, Fitprime complements its offering with a digital home workout service, featuring trainers selected from among the best in the industry. And thanks to Fitprime Nutrition, the comprehensive wellness program, which draws on the expertise of nutritional biologists to create personalized meal plans that can be accessed via a mobile app. Since 2018, Fitprime Biz, the corporate wellness division, has supported large and small businesses in their employee wellbeing and engagement programs. ENI, Esselunga, EY, Sky, Nike, MPS, McDonald's, Gruppo Hera, Unilever, KPMG, Capgemini, Tetra Pak, Levi's, ACEA, RAI Pubblicità, FATER, and many other companies already use Fitprime's services to promote a healthy and active lifestyle for employees and their families through physical, mental, and environmental well-being. Fitprime is the innovative solution that makes staying fit easy, mitigating all the obstacles that stand in the way of people's well-being.