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Oura

Oura

Oulu, Finland

Oura is a Finnish health technology company that manufactures smart rings for continuous health monitoring. It is a market leader in the smart ring category, with millions of units sold and significant revenue growth.

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Problem Statement

Oura aims to solve the challenge of providing accessible and comprehensive personal health monitoring, offering individuals deep insights into their wellness and physiological changes. It also seeks to bridge the gap between personal health data and clinical care, empowering users with early warning systems and actionable health information.

Core Technology

smart rings

Key Differentiators

Aims to bridge the gap between personal wellness and clinical care; supports accurate cycle and ovulation tracking, pregnancy insights, and perimenopause support; estimates a Cardiovascular Age score; integrated with continuous glucose monitoring (CGM) companies like Dexcom; provides personalized health insights and acts as an early-warning system for physiological changes with features like Symptom Radar; collaborates with leading institutions worldwide to enhance algorithm accuracy and explore new clinical use cases; utilized in over 170 peer-reviewed research studies.

Clinical Focus

Sleep and Activity Tracking, Women's Health, Cardiovascular Health, Metabolic Health, Preventive Health and Early Warning Systems

Target Customers

Individuals/consumers interested in personal wellness and preventive health; potentially healthcare providers and institutions for clinical applications.

Product Stage

Mature

Company Info

Business Model
B2C (wearable device sales) and Subscription (for advanced features)
Founded
2013
Total Funding
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Website
www.ouraring.com/

Categories

Medical Devices

Disease Areas

Technologies

Physiological MonitoringSleep TrackingActivity TrackingHeart Rate TrackingBody Temperature TrackingRespiratory Rate TrackingHRV TrackingPersonalized Health InsightsSmart RingsWearable DevicesEarly Warning System

Clinical & IP

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Clinical Validation

Utilized in over 170 peer-reviewed research studies; collaborates with leading institutions worldwide to enhance algorithm accuracy and explore new clinical use cases.

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What do you think of Oura?

A HUGE part of what early stage companies, and even late stage ones, need and get on MedStartr is honest feedback from actual patients, clinicians, hospital leaders and industry insiders. It is very easy to get tunnel vision as a founder. Please tell the team that runs this company what you think.

Clinical Benefit Potential

The potential for a project to have a large and significant impact on medical care, treatment, or prevention.

Feasibility

The likelihood that this will provide benefit for patients / care givers and that the founders can execute on their vision and plan.

Innovativeness

The distinguishing features, concept, or technology that differentiates the entry compared to others that already exist and are in widespread use.

Fundability

The reviewers' beliefs that the idea is fundable or can make it to sustainability without outside investment.

Scalability

Some great ideas are destined to failure because they are too complex or too expensive. The reviewer should consider the likelihood that a project as explained, or perhaps with some tweaks, could possibly become a worldwide solution within a reasonable time frame.

Presentation Quality

How well the team presented the idea.

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